In March 2021, the rapper announced he would be releasing his first NFT collection, “A Journey with the Dogg,” on. This is far from Snoop Dogg’s first foray into NFTs and the metaverse. Terms of the deal were not disclosed, though a source told Billboard that the agreement on the use of the Death Row brand – including the label’s IP, trademark, name and logo – had been finalized, while the purchase of the Death Row recording catalog was expected to close soon. Snoop Dogg’s purchase of Death Row Records from the Blackstone-controlled MNRK Music Group (formerly eOne Music) was announced on Feb. FEWOCiOUS Teams Up With Billboard for Exclusive ChartStars NFT Drop
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